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Who knew an energy utility could be a haven for creative types?

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by Nicole Bogdanovic
October 6, 2016

Energy efficiency

When you grow up inspired by the likes of Carol Burnett and Meryl Streep, an energy utility may not be the first or even second place you think you’ll earn accolades for creativity.

In fact, with 10 years’ experience in TV broadcasting, FortisBC was the last place Joan expected to apply her writing and scripting talents, plus get to work with a team of equally creative cohorts.

“When I started here 12 years ago, I didn’t know the difference between a natural gas furnace and electric baseboard heaters,” said Joan, a FortisBC writer/researcher focussed on energy efficiency.

In her role at FortisBC, Joan puts her energy to work collaborating with a team to create fun and engaging ways to help customers learn about saving energy and encourage them to take advantage of FortisBC’s many energy-efficiency programs. She’s written about everything from growing 10,000 cucumbers to pulling heat from thin air.

She can now personally attest to the effectiveness of a water-efficient showerheads in rinsing out hair conditioner and she’s also learned a few energy-saving hacks, such as how to wield a caulking gun. She’s even applied what she learned to her own home, a 1920s fixer upper in Mission, BC.

She’s seen a great deal of change over her career at FortisBC, both in how people think about their energy use and how they receive information.

“It’s an exciting time to be a part of this sector. People are more engaged in wanting to save energy and how they view and consume information is ever changing and more interactive.”

Adapting to these changes earned Joan and her team a second place finish for a social media campaign at the 2016 E Source Utility Ad Awards, the utility industry’s largest and most comprehensive advertising competition. The campaign was an Instagram contest that invited customers to share ways they were keeping warm without turning up the thermostat.

Joan accepted the award in Denver, Colorado on behalf of her team.

The best part though?

“Getting to feature Truman, one of my dogs, as the star of the campaign.”

 

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